Once the prototype has been "signed off" work can start on the final version.

Content
This is the part where images and text along with other forms of media are inserted. Depending on the product this part can be time consuming - if there are large amounts of text to be included in a static web site, for instance.

Stand back
A careful design eye needs to be kept on the project as it grows. Sometimes navigation systems will need to be changed to accommodate a growing amount of data.

Pre-release testing
Once the content has been added we will "play with it" for a while to iron out any immediate glitches that are apparent to us.